DTC Skills are structured prompt files that give Claude deep context about specific DTC business problems. Instead of writing a complex prompt from scratch, you download a skill and add it to your Claude conversation — Claude instantly becomes a specialist in that domain. Market research, unit economics, competitor analysis, and more.

Each skill page has a download button. Download the skill file and upload it to your Claude conversation — works on web, desktop, and mobile. If you use Claude Code in the terminal, there's also a one-line install command you can copy and paste.

No — skills work everywhere Claude does. Download the file and upload it to any Claude conversation on web, desktop, or mobile. Claude Code (the CLI tool) is also supported if you prefer working in terminal, but it's completely optional.

Yes. You can upload multiple skill files to the same conversation. Skills are modular — combine the market research skill with product economics for a comprehensive category entry analysis, or pair competitor analysis with brand positioning for strategic planning.

Yes, always. We give skills away because the quality of the output is the pitch. Every founder who gets better analysis from our skills and later needs a full brand audit knows exactly where to go.

Generic prompts produce generic output. Each Viable skill is built with DTC-specific frameworks, benchmarks, and structured output formats. They encode the same analytical methodology we use in our paid brand analyses — unit economics, structural mechanics, viability scoring — into a reusable skill.