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Brand Analyses · DTC Intelligence

THE
ANALYSES.

Every brand we have scored. Every business model we have taken apart. Why it works — in numbers, not narrative.

3
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10.5/11
Highest Score
7.5/11
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GRAZA
GRAZA
BUSINESS MODEL
ANALYSIS
10.5
Graza
Everyone copied the squeeze bottle. Nobody copied the refill can. One is the marketing. The other is the business.
10.5/11
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HEARS
HEARS
BUSINESS MODEL
ANALYSIS
8
Hears
Premium hearing protection. LTV in a once-a-decade category. How a low-frequency purchase becomes a compounding business.
8/11
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CARA
CARAWAY
BUSINESS MODEL
ANALYSIS
7.5
Caraway
$50–100M revenue. VC-backed. Beautiful product. Still structurally challenged. Why looks alone don't compound.
7.5/11
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