WHAT THIS SKILL DOES
This skill gives Claude deep context about DTC market analysis methodology. Instead of generic responses, Claude becomes a specialist market researcher — using frameworks built specifically for direct-to-consumer category analysis.
It structures output around the metrics and decisions that matter to founders: addressable market size, consumer behaviour shifts, competitive density, whitespace opportunities, and entry barriers.
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TAM / SAM / SOM sizing with DTC-specific assumptions
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Consumer trend analysis and behaviour mapping
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Competitive density and whitespace identification
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Structured output ready for pitch decks and planning
output-preview.md
example output
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# Market Research: [Your Category]
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## Total Addressable Market
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## Consumer Trends
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## Whitespace Analysis
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"Where the market is underserved..."
HOW TO INSTALL
Skills work everywhere Claude does — web, desktop, and mobile. Download the file and upload it to your conversation. No terminal required.
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Download & upload (recommended)
ADD TO ANY CLAUDE CONVERSATION
Download the skill file using the button above. Open Claude on web, desktop, or mobile and upload the file to your conversation. Claude will read the skill and become a specialist instantly.
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Terminal install (for developers)
WORKING IN TERMINAL?
If you use Claude Code, you can install the skill with a single command. It's added to your configuration and available in all future sessions.
$ claude install viable/market-research
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Start using
TELL CLAUDE ABOUT YOUR BRAND
Start a conversation and describe your brand or business problem. The skill guides Claude to ask the right questions and return structured, actionable analysis.
HOW TO USE THIS SKILL
Once uploaded, simply start talking to Claude about your brand. The skill gives Claude the context it needs to deliver specialist-level analysis.
Start a conversation
Ask Claude about market research, category analysis, or TAM sizing for a DTC product. With the skill uploaded, Claude knows exactly what framework to use and what questions to ask.
Be specific
Tell Claude your target category, geography, and any data you already have. For example: "Analyse the premium olive oil DTC market in the US."
Best results
Provide context about competitors, price points, and customer segments you're aware of. The more you share, the more specific and actionable Claude's analysis will be.