Calculate true blended CAC across every acquisition channel. Know which channels are profitable, which are subsidised, and which are burning money quietly. The number most DTC brands get wrong.
The most common CAC calculation mistake is using only paid media spend divided by total customers. This ignores agency fees, creative production costs, influencer gifting, organic team time, affiliate commissions, and the attribution problem introduced by last-click reporting.
True blended CAC includes every cost associated with customer acquisition — paid, earned, and owned — divided by the actual number of new customers acquired in that period. The number is almost always higher than the reported figure. Knowing the real number is the difference between a business that is growing profitably and one that is growing expensively.
The calculator includes a channel profitability matrix that compares per-channel CAC against the LTV of customers acquired through that channel. Customers from referral and organic channels typically have higher LTV than paid channel customers. The matrix surfaces whether you should be spending more or less on each channel relative to the LTV it generates.
The acquisition cost calculator DTC brands should run monthly. Blended CAC, per-channel breakdown, and profitability matrix included. Enter your email and the download starts.