A P&L built specifically for DTC brands. Not a generic accounting template — a DTC-specific model that separates contribution margin from operating expenses the way a DTC business actually works.
Generic P&L templates were designed for retail or service businesses. They do not separate DTC-specific cost categories — fulfilment costs, return processing, platform fees, paid acquisition spend — in a way that reveals the actual unit economics of a DTC brand.
The Viable DTC P&L template structures costs the way DTC businesses actually generate and spend money. Contribution margin is calculated after all variable costs, including fulfilment and returns. Marketing spend is separated from brand spend. The model shows you where the profit is and where it is leaking — in the structure that DTC operators and investors actually use.
The template includes monthly tabs for 12 months and an annual summary. Each row has a benchmark range based on category norms. When your number falls outside the benchmark, the cell highlights automatically so you know where to look first.
45+ line items, monthly and annual views, automatic benchmark highlighting. The P&L structure DTC operators and investors actually use. Enter your email and the download starts.